This is how we design.
Commissioning a design project can be a daunting prospect for clients. As each brief will have unique elements, it's essential we work closely early on to identify specific needs.
By understanding the client's organisation, culture and ambitions before commencing the design process, we are able to clearly define a creative strategy. Only in this way can we create a solution that fits perfectly.
Appropriate solutions only come from understanding before acting, with conviction that great design cannot happen without intelligence, discussion and passion.
We design everything from interiors, products, identities, publications, posters, books, exhibitions, websites, and digital illustrations.
The Irish Thoroughbred Magazine
This year the Irish Throughbred Breeders Association committed to a fresh new publication, striving to reach new levels of sharing experience and knowledge, not only with members and enthusiasts , but with the horseracing industry as a whole.
The result was met with acclaim at launch - "The Irish Throughbred" is an original magazine designed from conception to pay respect to the traditions of the sport of kings whilst ofering fresh insight into the indutry as it exists today. CLICK HERE TO VIEW THE ONLINE EDITION OF THE CURRENT ISSUE.
Crown Paints - Instore User Experience Overhaul
Crown Paints recognised a need to step back from the traditional method of selling paint and reassess their target market in order to regain a competitive advantage. Following market research, women are targeted as the primary decision makers in home decoration. In the final solution we no longer refer to paint - it is now colour selection.
Paint pots are concealed in a reveal system, and a Trulight system simulates different household lighting conditions via a simple dimmer circuit. By creating a relaxed ambience, clients can make informed choices and so draw a great sense of satisfaction from purchases, and associate quality and luxury with Crown Paints.
Mount Wolseley Hotel, Spa & Country Club
A series of Roll-Up and Pull-Up Banner Display systems was devised to reinforce the new Mount Wolseley brand at tradeshows and special events. The intent was to push the versatility of the Hotel and its environs, but to do so in a tasteful, unified and coordinated graphical direction.
A revamp of tired roadsign layouts was also devised, alongwith an innovative solution to internal health spa signage.
Ventac Group - Rebranding
The Ventac Group needed a complete brand overhaul in order to consolidate the fractured identity of their 3 divisions. A Parent group logo was devised to act as the corporate face of the company, one which customers will deal with on a first-contact basis. Divisional logos followed suit, creating the perception of a heirarchy of expertise, and presenting a united front to the general public.
This fresh brand is currently being applied across a new company website, stationery, workwear, HQ signage, and fleet vehicle graphics.
Ballyhane Stud- 2011 Stallion Guide / Print Ads / Web
A revamped brand and fresh presentation for Ballyhane Stud this year has already proven a great success, with the raised profile leading to great interest in their bloodstock sires and stud facilities.
Race results have shown that Ballyhane can stand with the best on the track - this new print collateral and website makeover allows them to showcase their pedigree to full effect!
Carlow Chamber Business Awards - Rebranding
The 2011 Carlow Chamber Business Awards required revamped visuals in the form of print collateral via a teaser poster to generate interest and gather entries, an event brochure profiling key sponsors and award finalists, podium signage, tickets, menus etc.
An evolution of the old awards hero icon was also employed to convey continued excellence in business development in the region.
Planning Development Systems - Vehicle Graphics
To raise the profile of PDS, a simple vinyl half wrap was devised, playing with the company's logo in a fun way, reflecting their dynamic skillbase whilst conveying a fresh approach to prospective clients via this mobile billboard.
New Steps
New StepsThe New Steps initiative will tackle the difficulties faced by women that want to acquire new skills, but have been out of the learning loop for years.The challenge here was to develop a new brand which inspired action in the target user.
By presenting a clean, friendly new brand and by laying out print collateral in a concise, simple manner, those returning to education can gain access to vital resources without feeling like they're already cramming for exams!
www.RACKARDS.com
With the economic downturn, Rackards bar recognised the need to compete for what little money people are now spending on going out, partying and dining out during their lunch hour. By highlighting the quality food, drink and service on offer, the bar & restaurants profile wasraised via a snappy new website, updated menu and high impact in-house special advertisements.
www.rackards.com
Gateway Business Centre - Web Overhaul
Before the launch of a new business hub, Greencore plc wanted a comprehensive online brochure up and running. A clean visual style was developed to reflect Greencores intention to promote information and technology-led enterprises.A crisp user interface was employed to allow user to access vital information effectively. As they say - time is money!
www.carlowgateway.ie.
Truly excellent corporate identity can bridge the gap between business and client. A considered approach is key to ensure solutions are in accord with the specific company objectives, in order to reflect the corporate personality accurately and present suitable values to the public.
Shown here are a selection of corporate identity solutions delivered to diverse sectors such as the hospitality, leisure, arts, entertainment, retail, healthcare and engineering sectors.
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Let's Talk.
If you'd like to discuss a design brief or if you have a general enquiry feel free to email design_denisnolan.com anytime.
If you prefer, you can fill out the request form with an outline of your creative brief or enquiry and I'll get in touch as soon as possible.
